Learn the Great Potential of Targeting Clients Without a Star Rating

Underneath the title of any businesses with zero reviews, Google has inputed copy that reads,

“Be the First to Review.”

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At one time, the review threshold for a visible star rating was 10 publishings, but this number has decreased to 5 over time.

This is meant to motivate activity. Google reciprocates feedback with search engine positioning and brand development.

A positive reputation is one of the most influential marketing assets to motivate new customer contact.

Small business owners are missing out on hundreds of new customers daily, simply because they aren’t familiar with contemporary marketing tactics.

Fill in the blanks, reignite their excitement for progress, and unlock a new market for potential leads.

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During RepCleaner’s first marketing campaign we focused on businesses displaying 3.0-4.5 stars, but neglected the 0 star demographic. In due time, we realized our blunder and adjusted accordingly.

Our data displayed that ~20,000 automotive businesses exist in the greater Toronto area. Only 2,000 of them displayed a star rating - 10%!

Learn from our mishaps so that you don’t waste valuable time making the same mistake(s).

Now, some quantitative information to include in your proposals/information sessions, pulled from BrightLocal’s 2016 Consumer Review Survey:

  • 84% of people trust online reviews as much as personal recommendations
  • 70% of consumers will leave a review for a business if they’re asked to
  • 90% of consumers read less than 10 reviews before forming an opinion
  • 54% of people will visit the website after reading positive reviews
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 74% of consumers say that positive reviews make them trust a local business more
  • 58% of consumers say that the star rating of a business is most important

An additional note:

Since so much of business and communication is online, a star rating has become one’s eye contact and handshake during initial interaction.

If communicated properly, it is less invasive to guide and educate a zero star business than clients with an already established rating.

In this instance, you’re not changing their brand’s identity, but instead giving their brand an identity.

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