RepCleaner has been an industry leader for the last two years, and we’re here to share some insight about the reality of launching a reputation management business.
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Many professionals will overload you with dream content. The reality is, this industry is cutthroat and requires skill.
Our 5 industry tips:
1) Understand and align your processes with Google’s terms and conditions – I can not stress this point enough
Don’t step on any toes. Otherwise, your efforts will be short run.
Let’s say that you’ve implemented a system that DOESN’T Align with Google's terms. Your first client jumped from a 2.4/5 to a 3.4/5 and you’re flying.
Eventually, Google will mothball your results and the once happy client will now recognize that their online reputation is a volatile mess.
Note – Mothballing is an event that can take place due to multiple submissions from a single IP address. That's one cause. Google will forever push and pull these reviews from the search engine.
Don’t opt for the get rich quick Band-Aid fix, because this is a long-term game. Focus on sustainability. Find a product that aligns with both your vision and Google’s requirements.
2) Look to online forums for insight and networking opportunities
Brainstorming alone will eventually result in spinning tires. Change is good; change is progress.
Branch out to forge relationships with peers. RepCleaner has met all sorts of people that have helped us reach our current standing. Animators, voice over professionals, musicians.
Discuss ideas and innovate. Differentiate and create a unique brand. Stand out from the rest.
Facebook groups, Reddit forums, there’s plenty to choose from. Get out there and start sharing.
3) Just try. Seriously. Stick it out.
A journey around the world, although a vast comparison, begins with a single step. Although us millenials like immediate gratification and results, one cannot run before first learning to crawl. Focus on your product, your passion, and don’t dilute your brand by trying to cover too much ground too quickly. Baby steps.
Since we’ve already overloaded you with platitudes, have another. Rome was not built in a day.
4) Know Your Worth – Understand the True Value of ORM – Sell
According to a Harvard study, 82% of people reference Google before making a purchase decision. A single star on Google can equate to ~5-9% increase in revenue per annum - per location.
The reality is that sales, customer relationships, and consumer loyalty increase substantially with an established reputation. You’re essentially offering a 24/7 marketing representative for much less than a salaried employee.
Create a pitch that outlines value. Speak on ways that the system will benefit each client.
I’ll provide an example of how RepCleaner changed our product to align with the client needs:
Problem: Losing control of online reputation because management didn’t have the time to locate and respond to all negative reviews
Solution: Implementation of our base system with the addition of SMS functionality
Management is now notified via text message when a negative review is posted on Google, adding a new age immediacy to conflict resolution.
Remain on your toes at all times and be creative. Your mission is to improve online reputation, and your vision should set you apart. Communicate with confidence and start signing deals.
5) Create and Agree on a Contract that Outlines Exactly what You Plan to Achieve During your Term
When RepCleaner first started signing contracts, we created something very simple to understand. Our team agreed that simplicity would communicate transparency.
Although this is true, we failed to realize that such simplicity left a lot of room for grey area.
Thus, we had signed ourselves up for a year of unlimited updates, countless aesthetic changes, in-office CSR education sessions, and much, MUCH more.
Be concise and establish exactly what you plan to offer before creating your contract.